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Google Wants Testers for Mobile AdSense

Posted on | July 14, 2007 |

Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.

The offer extends to the mobile environment Google’s AdSense program which lets Web site developers earn revenue by placing advertisements on their sites. Google runs the backend network that places ads on the sites relevant to site content. Site owners earn revenue when visitors click on the ads.

Sites must be written in one of three mobile markup languages including WML (Wireless Markup Language), XHTML (Extensible Hypertext Markup Language) and CHTML (Compact HTML) in order to use AdSense for Mobile, according to a Google AdSense for Mobile help page. That’s because Google’s crawlers must be able to read the page in those languages to determine page content and serve up relevant ads.

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